#EXECUTIVE DECISION NETFLIX TV#

So it doesn’t feel like any qualitative change there.” “But we’ve had Hulu and Amazon for 14 years. “There’s more competition than there’s ever been,” said co-Chief Executive Reed Hastings in a prerecorded video interview.

#EXECUTIVE DECISION NETFLIX TV#

TV viewing - 28% compared to cable’s 37% - as evidence that the business has room to grow.Įxecutives actually acknowledged the increased competition this time when discussing the firm’s earnings, while still kind of downplaying it.

They’ve previously cited Nielsen data showing streaming’s relatively low share of total U.S. Netflix executives tend to say that their biggest rivals are video games and sleep, rather than other streamers. Analysts have long said that people will only be willing to pay so many monthly fees for entertainment, and the industry may be hitting that wall.

Netflix and other streaming services enjoyed a big boost in signups during the pandemic, and that effect was bound to wear off at some point, even with the recent COVID-19 surge.īut there might be reasons for the slowdown other than the waning effects of the pandemic - and that has investors skittish.įirst, Netflix is facing a lot more competition, with Disney+ and HBO Max trying to grow their subscriber counts and spending billions of dollars to do it. One quarter doesn’t usually mean all that much, but the numbers are the latest sign that Netflix’s growth is tamping down. During the fourth quarter, Netflix grew by 8.28 million subscribers, slightly shy of the 8.4 million analysts had expected. This, of course, happened after the company said it expects to add just 2.5 million subscribers worldwide in the first quarter in of 2022.

Executive decision netflix